The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have come together to launch a communication program that will address the issue of violence against women in society.
The campaign will be a part of the upcoming edition of India’s biggest and most inclusive Advertising and Marketing festival Goafest 2020. It will inspire the advertisers and creators to design high impact behaviour change campaigns to aid the fight against violence towards women.
The winning campaign will be crowned with the newly instituted special award “The Red Abby” that celebrates the woman and her spirit.
Ashish Bhasin, president, AAAI, said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”
Partho Dasgupta, president, The Advertising Club, said, “Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives. I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change.”
The most effective and impactful campaign will be recognised through a special award at the coveted ABBY’s 2020. Leveraging the media linkages of The Advertising Club and Advertising Agencies Association’s of India, the winning campaign will be amplified across media ensuring reach and impact.
Source: ET Brand Equity