Isobar India has announced the appointment of Rohit Mukherjee as creative director, South. Mukherjee will report to Anish Varghese, chief creative officer, Isobar India. He moves from Bates where he was associate creative director. Varghese said, “I am thrilled to see Rohit on board with his rich and varied experience in brand building. I am confident that the blend of his experience and Isobar’s culture of digital-first thinking will empower us to produce exceptional work to drive our vision of experience-led transformation, powered by creativity.” Mukherjee added, “Isobar has been making all the right noises with some phenomenal work that has created a lot of chatter. With Isobar’s digital-first philosophy and approach to advertising, it is charting the right course for the industry in general; and what intrigues me the most, with such a philosophy, is theconcept of having an ‘adda’ with your consumers, wherein storytelling is a two-way traffic. So, it’s a no-brainer that I need to be a part of this journey. Exciting times ahead!” In a career spanning 14 years he has also worked with Rediffusion, Publicis, McCann and DDB Mudra.
Source: Campaign India